
A Unifying Theory of Self-Help
I wrote an article about self-help:
Here's a unifying theory for self-help from an avid fan of the genre. What is it that you actually get when you purchase a self-help book? Most likely it will deliver on four value categories: Empowerment, Kinship, Tactics, and Creativity. Whether or not self-help delivers on its promise for personal change, there is a reason people keep coming back (to the tune of $11 billion spent on self-help in 2008).
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